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Welcome to the ninth episode in the first series of The eCommerce Growth Show Scandinavia! In this episode, Carlos Monteiro, founder of EVOLVE sat down with Mathilde Mackowski to talk about Sinful and their stellar growth and digital commerce journey. Sinful has become the largest destination when it comes to sex toys in the Nordics: Mathilde explained shared in detail: How the company started? The reason why her partner and her decision to start Sinful? The taboo when people have to discuss sex? Why Sinful is so successful and how customer service is a revenue driver for the company? Their international expansion And much more. This is another incredible story, brought to you by EVOLVE for the Ecommerce Growth show Scandinavia, by Segmentify. --------- Chapters of the Episode --------- 0:00 Introduction 0:46 Getting to Know Mathilde Mackowski 4:05 Sinful’s Mission About Sex 9:13 Sinful’s Journey 12:21 Progression of Sinful 17:05 Customer Service Area of Sinful 19:46 Customer Behaviour 23:44 Educational Approach to Sex 25:57 Influencer Marketing Strategy of Sinful 27:47 Events Attended by Sinful 29:27 International Expression of Sinful 30:05 Customer Behaviour of Countries 31:45 Relationship with Suppliers and Sinful 33:33 Future of the Industry 36:17 Best Way to Find Sinful 36:34 Final Words -About Segmentify If you’re looking for a personalization solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further. Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalized shopping experience across every customer touchpoint in real-time, giving you the best advantage over your competition. Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalization platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine learning companies to watch! Follow Us: https://www.segmentify.com/ LinkedIn: / segmentify Twitter: / segmentify Instagram: / segmentify Facebook: / segmentify