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CELSIUS is climbing the energy drinks leaderboard, but to catch Monster Energy…maybe they need to think like Monster Beverage Corporation and The Coca-Cola Company. So, I’m scrolling through a slew of business news the other day and I see a Bloomberg article headline…seemingly taken from an interview with Celsius Holdings CEO John Fieldly that states “potential acquisition on the horizon.” While I'm quite certain John Fieldly wouldn't show his cards like that, I actually think a certain publicly traded beverage portfolio acquisition makes a lot of sense for Celsius Holdings (NASDAQ: CELH) to target in the near-term future. Just to finally rip the Band-Aid off, I’m suggesting that Celsius Holdings acquires The Vita Coco Company (NASDAQ: COCO). Throughout this content, I'll share my investment thesis on this super interesting beverage industry M&A prediction. #energydrink #celsius #vitacoco I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart! ✅ CHECK OUT THE PODCAST ON THE FOLLOWING PLATFORMS: 🍎Apple: https://apple.co/3aPKOOJ 👽Spotify: https://spoti.fi/38N9nur 🔍 Google: https://bit.ly/2vgVTcy ⚓Anchor: https://anchor.fm/joshua-schall FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ►LINKEDIN / joshuaschallmba ►TWITTER / joshua_schall ►INSTAGRAM / joshua_schall ►FACEBOOK / jschallconsulting ►MEDIUM / joshua-schall About Joshua Schall of J. Schall Consulting: Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens! ►EMAIL josh@jschallconsulting.com