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Mutual action plans (MAPs) are a no-brainer for your sales team if you’re looking to make the most of every deal – especially if your sales are complex and involve multiple stakeholders. When you proactively align with buyers on a clear path to a buying decision, deal velocity and win rates increase! What do great MAPs look like? How do you implement them across your sales team? How do you get your reps to actually use MAPs consistently? In this masterclass, we dive into: ✅ How to get started with mutual action plans 💯 How to help your reps & buyers consistently follow 10/10 MAPs 🗺 Examples of real MAPs used by Atrium, Salesforce, & more! Meet the panelists: Ross Rich, CEO & Founder at Accord – Accord's CEO & Founder and ex-Stripe sales leader (from 0 to 300+ reps) Manuel Hartmann, CEO & Founder at SalesPlaybook – SalesPlaybook’s CEO & founder; worked with 200+ B2B entrepreneurs to help them accelerate their market traction Milena Kaul, VP of Sales at Atrium – experienced B2B sales leader; previously Senior Sales Director at Flock Safety and SalesLoft Christian Krause, AE at Salesforce – Account Executive partnering with Switzerland startups & VCs; sales advisor helping junior salespeople crush quotas Want more Mutual Action Plan inspo? Check out these playbooks from companies like Figma, Atrium, Productboard, & more: https://inaccord.com/playbook-gallery