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Learn how to pick the right Call-To-Action (CTA) for your website — and why a single button can double (or even kill) your conversion rate. In this video, I break down the exact CTA strategies we use across 200+ web design projects at Omis Digital to help businesses turn their websites into 24/7 sales machines. You’ll learn: • What a CTA actually is and why most businesses get it wrong • The 5 types of CTAs and how to choose the right one • How to write CTA copy that boosts conversions by up to 161% • Real examples from Webflow, Wix, GoHighLevel, Gymshark, and more • How CTA design, placement, wording, and testing impact sales • The “secret” tests we run for clients that immediately increase revenue Whether you're a service business, ecommerce brand, or a software company, these frameworks will help you stop repelling prospects — and start converting them. Chapters: 00:00 Intro 00:42 Why CTAs Matter 02:05 What is a CTA? 03:45 Choosing the Right CTA Type 07:12 Writing High-Converting CTA Copy 11:28 CTA Design & Color Strategy 14:22 CTA Placement: Do’s & Don’ts 17:10 The Most Important Step: Testing 19:02 Final Recap