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👉 Use the coupon code "ORANGEKLIK" to get 10% off the monthly Data Dive subscription for the first 6 months: https://oklik.co/datadive?data1=TgD6G... In this session, you will see how to use Search Query Performance reports and keyword data to make smarter PPC decisions. Brandon Young will show you how to spot opportunities, cut wasted spend, and increase both revenue and profit. ⭐ Check the exclusive "Seller Fest Online" VIP Package for Amazon sellers: https://sellerfest.online/vip/ ⚙️ Resources mentioned in the video: Brandon's presentation slides: https://docs.google.com/presentation/... Use the code "ORANGEKLIK" for 40% off Brandon's Amazon PPC Mastery course: https://www.sellersystemsacademy.com/... ______________ 🔶 SPONSORS OF THIS SESSION 📌 VAA PHILIPPINES 📌 provides expert VA services for e-commerce sellers. 👉 Get 10 hours FREE for the first VA by booking a call: https://oklik.co/sfo-vaa-philippines 📌 EXIT.IO 📌 - a platform connecting buyers, sellers, and investors of Amazon FBA businesses. 👉 Sign up for free: https://exit.io/?p=00916 📌 DATAHAWK📌 - an enterprise-grade analytics for Amazon and Walmart sellers. 👉 Get 20% off your DataHawk plan lifetime when signing up here: https://oklik.co/datahawk-demo 📌 ECOMCY📌 - global Amazon, Walmart, and TikTok growth experts. 👉 Get 25% off on first 3 months + FREE AMC Readiness Strategy Report! Claim the offer by booking a call with their team: https://calendly.com/ecomcy/30min 📌 OPTIMO AI by SellerPlex 📌 - your Amazon ads analyst. 👉 Get 50% off your first month of Optimo AI with code "SELLERFEST50": https://get.sellerplex.com/agents 📌 MERCH JAR📌 - your AI copilot for Amazon ads. 👉 Get 25% off their annual plans: https://www.merchjar.com/lp/seller-fe... To claim the discount, email them at support@merchjar.com with the subject "Seller Fest". Offer is valid until Oct 15th, 2025. 📌 VATAi📌 - your all-in-one compliance solution for seamless global e-commerce expansion. 👉 Get a 10% discount on VAT, EPR, and their Authorized Representative services when signing up here: https://u.vatai.com/1a9ys ______________ 🔶 Topics covered: ➤ 00:00 Introduction to SQPR and PPC optimization ➤ 00:24 Sponsor introductions ➤ 01:16 About the guest ➤ 03:36 Understanding Amazon PPC data points ➤ 04:45 Why you need to target more keywords than you think ➤ 06:48 How Amazon ranking algorithm works ➤ 8:26 SOP for optimizing ad spend ➤ 9:04 Identifying where to spend more money ➤ 10:25 Analyzing PPC data ➤ 15:02 Setting campaign objectives ➤ 17:24 Optimizing bidding strategy ➤ 20:08 Match type impact ➤ 21:37 Understanding impression share reports ➤ 23:21 Organic ranking tiers and defensive vs aggressive strategies ➤ 27:09 3-step optimization process - conversion, indexing, then ads ➤ 28:00 Analyze campaign performance ➤ 31:11 Search Query Performance benchmarking against competitors ➤ 34:30 Analyzing organic ranks by child variation ➤ 36:00 Managing variation-specific keyword targeting strategy ➤ 45:10 How to calculate impression rank from search query data ➤ 45:30 Campaign strategy for broad vs exact match keywords ➤ 46:12 Handling relevant keywords with poor conversion rates ➤ 48:04 Protecting branded terms with PPC strategy ______________ 🔶 About BRANDON YOUNG Brandon Young is a seasoned Amazon entrepreneur and respected educator with a wealth of experience in e-commerce. Since launching his Amazon journey in 2015, Brandon has built private-label brands generating over $20 million annually. In 2018, he founded Seller Systems, delivering highly rated courses and consultancy that have helped thousands of sellers achieve new levels of success. In 2021, Brandon launched Data Dive, an advanced product research and listing optimization tool. ______________ 💡 Useful links: 👉 Join the next EUROPEAN SELLER CONFERENCE for Amazon sellers in Prague: https://eusecon.com 👉 Find more discount coupon codes for software tools: https://oklik.co/coupons ______________ 🔶 Video host - LISETT LEES Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently. 👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/ ______________ ** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission. #SellerFestOnline #OrangeKlik #AmazonFBA