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How Hailey Bieber's beauty brand turned into a $100 million success. Everything from its launching strategy using youtube, differentiators like philosophy and packaging, its connection with food, and very creative and viral marketing that relies on universe building like collaborations (with Erewhon and Krispy Kreme), Rhode's photobooth, and going beyond beauty by introducing lifestyle products like the lip phone case. follow me on ig: / brandobssd follow me on tiktok: / brandobsessed 00:00 Intro 00:48 Brand Beginnings / Differentiators 07:03 Launching Strategy 07:41 Reception 08:40 Rhode x Food 11:35 Marketing Strategies 16:00 Numbers 16:50 Conclusion / Future Hope you enjoy this episode. All comments and likes are appreciated, they motivate me to keep making more videos like this. What other brands would you like me to analyze? How can I make my content better? I'd love to read your thoughts!!! LEARN AND BE INSPIRED subs: 6 lovely people !!!! Sources: https://www.forbes.com/sites/celiasha... https://www.forbes.com/sites/karineld... https://www.voguebusiness.com/beauty/... https://www.forbes.com/sites/oliviape... https://wwd.com/beauty-industry-news/... https://www.rhodeskin.com/pages/event... https://www.nylon.com/beauty/rhode-sk... https://www.voguebusiness.com/story/b... https://www.yahoo.com/lifestyle/did-h... https://www.brandvm.com/post/rhode-ha... • The Rise and Potential Fall of Rhode • How Hailey Bieber Built A Cult Following f... • the making of rhode • the making of rhode: year one | rhode skin • Skincare's Supermodel Hailey Bieber: Forbe... • Hailey Bieber The Entrepreneur: 'It Feels ... • Hailey Bieber on Her New Career | The Circ... • Rhode Skin's path to $1 billion, explained... #rhode #rhodeskin #haileybieber #business #marketing #branding #marketingstrategy #brandstrategy #businessanalysis #marketingdigital #rhodebillion