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👨🎓 Become a Paid Shopify Developer → Join the Bootcamp https://codingwithjan.com/bootcamp?sr... 🔧 Need Help With Your Store? → Shopify Development Services https://www.codingwithjan.com/work-to... 💫 Developer Opportunities → Get Notified About Jobs & Updates https://www.codingwithjan.com/shopify... 🎬 About this Video In this in-person interview from Porto, Portugal, I sit down with Helder, founder of a leading Shopify agency in an emerging growth market. We discuss: How Portugal went from 3 to ~40 Shopify Plus brands in just 1.5 years Why agencies can benefit massively from early market adoption Common misconceptions about Shopify pricing & enterprise readiness How agencies generate leads in smaller markets Themes vs custom builds vs headless (and when each makes sense) Whether headless is actually a business decision — or just a developer trend Custom apps vs productized apps Why focus beats “full-service” agencies If you’re running (or planning to start) a Shopify agency, this is a realistic look at how positioning yourself early in a growing market can create leverage. 🔎 SEO Description In this interview, we explore how Shopify agencies can profit from growth markets like Portugal and Spain. We discuss Shopify Plus adoption trends, agency positioning strategies, lead generation in emerging ecommerce ecosystems, and how early movers benefit from platform expansion. We also cover technical decisions such as Shopify themes vs custom builds vs headless (Hydrogen), app development strategy, and how agencies collaborate within the Shopify ecosystem. Ideal for Shopify developers, agency founders, ecommerce consultants, and anyone interested in international Shopify growth opportunities in 2026. ⏳ Timestamps 00:00 Intro 00:45 Skrey Agency & Shopify in Portugal 03:08 Current State of Shopify's Expansion 03:46 What Made You Choose Shopify? 05:30 Challenges of an Emerging Market 07:40 Where Are Leads Coming From? 09:18 About This Event & Who Is Invited 11:50 Themes vs. Headless & Project Structure 18:32 Are You Building Apps in the Agency? 20:00 Marketing Services: Where Do You Draw the Line? 21:36 Favorite Apps You Recommend 23:43 Is There Still Opportunity in Portugal & Spain? 26:36 Final Thoughts & Are You Hiring? 🔥 Bonuses 🚀 Free Pagespeed Optimization Course & Developer Roadmap https://www.codingwithjan.com/learn-s... 🤝 Connect on LinkedIn / jan-frey 📧 Contact https://codingwithjan.com