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Today we’re talking about something a lot of creators are scared to admit… the influencer era is ending. And honestly? Jaclyn Hill’s recent TikTok might be the clearest example of it. She posted a video saying she has over 1 million followers but can barely hit 30k views anymore LOL. The internet instantly responded by calling out how unrelatable luxury content has become. In this video, I’m breaking down why audiences no longer connect with traditional “influencer” lifestyles, how the cost of living crisis changed what we want to watch, and what this shift means for influencers heading into 2026. CHAPTERS 0:00 - intro 7:35 - jaclyn's initial video 13:49 - viewer's response 15:56 - out of touch video one 17:10 - out of touch video two 20:16 - we cant pay our bills! 23:10 - influencers are no more 28:15 - jaclyn's response 31:00 - jacyln's next post #commentary #overconsumption #videoessay #deinfluencing #influencers #tiktokreaction #tiktok #outoftouch FOR PARTNERSHIPS [email protected] Subscribe to my new bookish podcast with my two friends, Cass and Beth HERE: / @plottwistpleasepod APPLE PODCASTS: https://podcasts.apple.com/ca/podcast... SPOTIFY: https://open.spotify.com/show/4J3moqx... Don't forget to like and subscribe! _________________________________________________________________________ FAIR USE DISCLAIMER This video contains copyrighted material that has been used in a transformative manner for purposes of commentary, criticism, and educational analysis. Under Section 107 of the U.S. Copyright Act, fair use allowances are made for "fair use" purposes such as criticism, comment, news reporting, teaching, scholarship, and research. All materials used here are presented with respect to fair use principles. The content on this channel is meant to start conversations, offer perspective, and at times, share what I’ve learned through research and reflection. Everything I say here is my own opinion—I’m not speaking on behalf of any brands or sponsors I may work with. I do my best to be accurate, but I’m human, and I’m open to correction if I’ve missed something or gotten it wrong. That said, please don’t go after or harass anyone I talk about or react to. If you have thoughts or feedback, the comments are open—but let’s keep things respectful. Thanks for being here.