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"Guitar groups are on the way out. The Beatles have no future in show business." That's what Decca Records said when they rejected The Beatles in 1962. On January 1, 1962, four young musicians from Liverpool drove through a snowstorm to London for an audition at Decca Records. John Lennon, Paul McCartney, George Harrison, and Pete Best performed fifteen songs for Decca executive Dick Rowe. Then they waited. Weeks later, the rejection letter arrived. Decca said guitar groups were finished. They had no future. Decca decided to sign a different band instead: Brian Poole and the Tremeloes. You've probably never heard of them. The Beatles were devastated. But their manager, Brian Epstein, didn't give up. He kept pitching The Beatles to every label in London. Finally, a producer named George Martin at EMI's small Parlophone label agreed to meet them. George Martin wasn't blown away by their demo. But he liked their personalities. He signed them. In October 1962, The Beatles released their first single, "Love Me Do." In 1963, they had their first number-one hit with "Please Please Me." In 1964, they performed on The Ed Sullivan Show in front of 73 million viewers—the largest TV audience in history at the time. America went crazy. Beatlemania exploded. By the end of the 1960s, The Beatles had revolutionized music. They didn't just make pop songs—they created masterpieces. Sgt. Pepper's Lonely Hearts Club Band. Revolver. The White Album. Abbey Road. They experimented with orchestras, sitars, and studio techniques no one had ever used before. They changed what music could be. The Beatles sold over 600 million records worldwide. They're the best-selling music group of all time. And Decca Records? The label that rejected them became known for one thing: making the worst decision in music history. Dick Rowe, the executive who turned down The Beatles, spent the rest of his career trying to live it down. This is the story of how four kids from Liverpool were told they had no future—and became the greatest band ever. --- ⏱️ TIMESTAMPS: 0:00 - "Guitar Groups Are Out" 1:00 - How The Beatles Formed 3:00 - Hamburg: 8-Hour Sets Every Day 4:15 - The Decca Audition (January 1, 1962) 5:30 - Rejection: "No Future in Show Business" 6:30 - George Martin Says Yes 7:30 - Beatlemania Begins 8:30 - Revolutionizing Music 9:30 - 600 Million Records Sold 10:10 - Lessons: Persistence, Vision, Evolution --- 📚 SOURCES: "The Beatles Anthology" by The Beatles "Tune In" by Mark Lewisohn Rolling Stone: "The Beatles and the Decca Rejection" --- 💡 SUBSCRIBE for weekly stories that prove rejection is just the beginning. 👉 Next Video: How Michael Jordan was cut from his high school basketball team—then became the greatest player of all time. --- #TheBeatles #Rejection #MusicHistory #Beatlemania #DeccaRecords #NeverGiveUp #Motivation #BillionDollarMistakes