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Watch the recording of our live webinar and learn how to improve performance through structured experimentation. This session is designed for marketers, growth teams, and e-commerce professionals who want to increase conversions using data-driven creative testing. You’ll discover how to build a scalable testing framework, prioritize hypotheses, and optimize email campaigns and landing pages for measurable impact. The speakers share practical strategies for A/B testing, creative iteration, messaging optimization, and conversion rate improvements. Real examples and actionable insights will help you implement testing processes that drive consistent growth. If you want to turn experimentation into a predictable revenue lever, this webinar is for you. #CreativeTesting #EmailMarketing #LandingPages #CRO #GrowthMarketing What was covered: ✔️ Why most brands fail at visual A/B testing ✔️ 10+ creative variants from one image with Dreem ✔️ A/B testing emails and landing pages in SendPulse ✔️ Clear workflow to increase CTR and ROI Speakers: Sam Thomas Davies, Head of Content at Dreem Nataliya Yarovinska, Chief Commercial Officer at SendPulse 📒 Slides: https://go.sendpul.se/kiCf 00:00:00 Welcome and introduction 00:04:00 About SendPulse and special offers 00:07:00 SendPulse academy and community 00:10:00 Webinar overview and agenda 00:13:00 Meet the first speaker: Sam Thomas Davis 00:15:00 Why creative testing at scale is broken 00:17:00 AI-powered content creation workflow 00:20:00 Live demo: generating visual variants 00:26:00 Testing creatives: practical use cases 00:29:00 Maximizing results with Dream AI 00:32:00 Q&A: AI visuals and brand consistency 00:36:00 Meet the second speaker: Nataliya from SendPulse 00:37:00 Why testing matters for marketers 00:40:00 Setting goals and measuring results 00:44:00 Hands-on: creating and running A/B tests 00:50:00 Landing pages, popups and web A/B testing 00:54:00 Making your testing smarter and more efficient 00:57:00 Live Q&A: real testing scenarios 01:03:00 Final tips for scaling creative testing Marketing & Sales Automation Platform: https://sendpulse.com ________ 👋 Follow us: ◾️ Instagram: / sendpulse ◾️ Facebook: / sendpulse ◾️ Linkedin: / 9359878 🎓 Free courses on digital marketing https://academy.sendpulse.com/en 💙 Join SendPulse Community https://community.sendpulse.com/