Find your custom signal with Kevin White | My First Signal #8 скачать в хорошем качестве

Find your custom signal with Kevin White | My First Signal #8

Most teams chase the same 3 signals. The winning teams build their own. In Episode 8 of My First Signal, I sit down with Kevin White — Head of Marketing at Scrunch AI and former growth leader at Common Room — to break down what it actually takes to find YOUR custom signal. Not the obvious ones everyone else is already tracking. The bespoke ones that are a genuine competitive advantage. What we cover: Why ABM and signal-based GTM are NOT the same thing How to find your custom signal using jobs-to-be-done research The intent spectrum framework — where to start without getting overwhelmed Why personalization without relevance is just noise What "right person, right message, right time" actually looks like in practice Connect with Kevin White: 🔗 LinkedIn:   / kevinwhite   Connect with Georgi & Signalbase: 🔗 Signal Base: https://www.trysignalbase.com 🔗 Georgi Furnadzhiev on LinkedIn:   / georgifurnadzhiev   ⏱️ Timestamps: 00:00 - Intro 02:00 - Hot take: attribution is dead 06:00 - Signals vs ABM 10:00 - Building Scrunch's bespoke signal engine 17:00 - How to find YOUR custom signal 22:00 - Personalization vs relevance 26:00 - Where to start with signals