Episode 10 - Marketing Thursday: The Promo Shoot, Organic Reach, and Why We Refuse to Stay Quiet скачать в хорошем качестве

Episode 10 - Marketing Thursday: The Promo Shoot, Organic Reach, and Why We Refuse to Stay Quiet

Hey family, it’s Maria and Berry. Welcome back to Vision to Venue, our weekday behind the scenes series showing what it really takes to build the Autism in Black Conference from the inside. Today is Marketing Thursday, and we’re talking about what it actually takes to get the message in front of the people who need this space. You’ll also see behind the scenes moments from our West Palm Beach promo shoot, hear about a post that unexpectedly reached over 100,000 people in 24 hours, and get a real conversation about consistency, comments, and why we’re showing up every weekday until the conference. ⸻ Register for the 6th Annual Autism in Black Conference Get your ticket here: https://funnel.autisminblack.org/conf... Conference dates: April 17, 18, and 19, 2026 Attend in person in West Palm Beach, Florida or virtually from anywhere Both ticket types include lifetime access to conference recordings ⸻ Episode summary This episode is a real look at what marketing requires when you’re trying to reach the people who actually need the space. We recap the promo shoot and the team that helped bring the vision to life, including Artisans Studio, with Stephen capturing photo and video, and Jasmene Bowdry as the stylist helping create brand cohesion for the shoot and for conference weekend. Then we get into strategy. We talk about why showing up daily matters, how organic and paid marketing work together, and why you can’t let fear keep you quiet. We also break down how we’re intentionally marketing to cold, warm, and hot audiences this year so new people can find Autism in Black, while still serving the community that’s been here from the beginning. And yes, we talk about what happens when a post takes off, including the reality of negative comments. We’re keeping the focus where it belongs: on the mission, the community, and making sure nobody can say they didn’t know the conference was happening. ⸻ What you’ll hear in Episode 10 • Our Vision to Venue schedule: weekday episodes at 6 PM Eastern until April 16 • The push to subscribe and help us hit 1,000 YouTube subscribers • Behind the scenes footage from the West Palm Beach promo shoot • Why photo and video matter for telling the story of the conference • Shoutouts to the creative team: Artisans Studio and stylist Jasmene Bowdry • Berry breaking down media buying and how ads fit into the plan • How we’re marketing to cold, warm, and hot audiences this year • The post that hit 100,000 plus reach in 24 hours and what we learned • Why consistency matters even when the internet gets loud • Tomorrow’s teaser: weekly wrap up and Q and A ⸻ Timestamps 00:00 Welcome to Autism in Black Life 00:01 Vision to Venue schedule and conference reminder 01:39 YouTube subscriber goal update 03:15 Ticket reminder and choosing your option 04:49 Marketing Thursday and promo shoot recap 05:50 People spotlight clip with Artisans Studio 10:03 Shoutout to stylist Jasmene Bowdry 10:26 Marketing and media buying breakdown 13:28 Cold, warm, hot audience strategy 18:24 The post that hit 100,000 plus reach 20:47 Handling comments and staying focused 24:26 Why you can’t be afraid to market consistently 29:22 Tomorrow’s episode teaser 30:01 Wrap up and reminder to tune in at 6 PM Eastern ⸻ Key takeaways • Marketing is part of the mission. People can’t join a space they don’t know exists. • Consistency beats perfection. You can’t predict which post will travel, so you keep showing up. • Organic reach can surprise you, but it also brings new attention, and not all of it is friendly. • A strong creative team helps the message land. Photo, video, and brand cohesion matter. • We’re going to keep showing up because the community needs it. ⸻ Calls to action 1) Register for the Autism in Black Conference https://funnel.autisminblack.org/conf... April 17, 18, and 19, 2026 In person in West Palm Beach, Florida or virtual from anywhere Both ticket types include lifetime access to recordings 2) Subscribe and help us hit 1,000 Subscribe to the Autism in Black YouTube channel and turn on notifications so you don’t miss the weekday drops at 6 PM Eastern. Like the episode and leave a comment. 3) Share the post when you see it If you see a conference post, double tap and share. That’s how the message reaches families who have never heard of Autism in Black but need this space. ⸻ Get more info on today’s featured creatives Artisans Studio (Photo and Video, Stephen): https://www.theartisans.studio/ Jasmene Bowdry (Stylist): https://jasmenebowdry.com/start ⸻ What’s coming next Tomorrow is the weekly wrap up and Q and A. Drop your questions in the comments on any episode this week so we can answer them.