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Source: https://www.podbean.com/eau/pb-rp94e-... Lisa Forrest, Partnership Manager at Contractor Commerce, discusses their e-commerce platform designed specifically for HVAC contractors. The platform plugs into existing contractor websites, enabling them to sell products, service memberships, and provide instant online estimates 24/7. Lisa reveals a game-changing development: Google recently added an "online estimate" filter to searches, giving contractors with pricing transparency a significant advantage. With 45% of online estimates converting to in-home visits and 70% of those closing, contractors can no longer afford to ignore digital transformation as non-contractor e-commerce companies increasingly dominate the market. Click here to schedule your demo of Contractor Commerce Click here to connect with Lisa Forrest on LinkedIn. Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth. Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses. Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021. Click here to learn more about growing your ductless business with Dominate Ductless.