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Why Beautiful Websites Don’t Convert

See how I increased conversion 3x:    • How We 3X this Website's Conversion   You can hire me to build your website the right way https://squareblack.com Why do beautiful websites usually have low conversion? What's the secret of Ugly Web Designs that they bring in more money for the company? Let's explore these things in a lot of detail, going through both pre-made examples, and a real, client project we worked on. The UX/UI Design of a website is important, but there are more important parts in that process that are often overlooked. Focus on the fundamentals, see my diagrams, unique approaches and a step by step guide to better conversion on the web. Your website can sell better! ============================== 🔥 Limited time only!!! Get my courses 25% cheaper at: https://hype4academy.gumroad.com with the code: OEJYCQZ ============================== 🏆 Master design with me ✅ Learn WebDesign from the best: https://gum.co/webdesigncourse ✅ Best book about UI (5000 sold): https://gum.co/uibook ✅ Learn UX cheap and easy: https://gum.co/guidetoux ------------------------------------------------------------ See my agency at: https://squareblack.com Join our daily design challenges and community: https://square.one ------------------------------------------------------------ #webdesign #webdevelopment #conversion 00:00 Intro 00:11 Beautiful website design fails 00:28 Ugly UI converts better 01:20 Overview 01:28 Increase website conversion 02:17 More CTA clicks 02:41 How users make purchase decisions 02:52 Most important focus 03:38 Testimonials & Social Proof 04:15 Talk about yourself 04:50 Sheer Numbers Technique 05:09 Start fixing like this 05:59 Loading time 06:22 Cognitive overload 06:58 External example website 07:17 Aesthetic usability effect level 08:00 The Gaze principle 08:25 CTA Button best practices 08:51 Problems with Parallax web 09:31 Steps to fix this 01:19 How much animation? 11:00 Target audience? 11:31 Squareblack client example 12:26 Make design like this! 12:53 Little quiz