Time to Talk about Building Genuine Connections, Not Managing Transactions скачать в хорошем качестве

Time to Talk about Building Genuine Connections, Not Managing Transactions

If your sales and marketing systems feel more like transaction machines than relationship builders, this episode is for you. In this Value First Humans conversation, host Chris Carolyn sits down with George B. Thomas from Sidekick Strategies to talk about building genuine connections instead of managing transactions. We unpack why fear pushes teams toward control, volume, and scripts, and how trust grows when you choose real conversations over mechanical follow-ups. You will also hear a practical mindset shift for how to use customer relationship management and automation the right way. Use tools as memory and context helpers, not relationship replacements. When you remember the human, you earn the right to help the human. What you will learn in this episode: Why fear creates transaction-first behavior and what to do instead How to build a genuine connection that leads to better outcomes How to use customer relationship management as context without losing the human touch Why word of mouth grows when you stop pushing and start serving The one system change you can make this week to reduce friction and increase trust Question for you: Where do your systems prevent common sense and make it harder to treat humans like humans? Related article: Building Genuine Connections, Not Managing Transactions: [BLOG LINK] Connect and explore: Sidekick Strategies: https://sidekickstrategies.com #ValueFirstHumans #HumanCenteredBusiness #Leadership