Extend Your Runway & Boost Sales Bulletproof Your CPG Brand скачать в хорошем качестве

Extend Your Runway & Boost Sales Bulletproof Your CPG Brand

The podcast “Bulletproof Your CPG Brand” focuses on helping emerging CPG brands extend their runway and boost sales. The host, Dan Lohman, emphasizes the importance of protecting the value these brands create, rather than solely focusing on velocity. He highlights three strategies, including fixing promotion agreements and deductions, to achieve this goal. The show outlines three strategies to help small brands succeed in retail. First, tighten up promotion agreements to prevent unnecessary deductions and maintain cash flow. Second, own your shelf strategy by proactively guiding product placement and ensuring consistent merchandising. Third, align your brand story across all platforms to create a consistent and compelling message that resonates with customers. So this show has evolved from Brand Secrets and Strategies to Bulletproof Your CPG Brand – and my website is now RetailSolved.com. The focus is sharper: Turning retail relationships into revenue Developing a multi-channel strategy to future proof your brand Maximizing your trade marketing ROI Improving broker performance and Converting occasional shoppers into loyal evangelists Get the Show notes: https://retailsolved.com/session269 Get the free Download - The Essential New Item Checklist: https://retailsolved.com/op/guide18/ ⏰ Timecodes 0:29 - A founders story - why you need strategy from someone who's sat on both sides of the table 4:28 - Brand Secrets and Strategies is now Bulletproof Your CPG Brand, the new sharper focus 6:14 - Why "velocity" is failing you 8:26 - Strategy #1: Fix Your Promotion Agreements 11:02 - Strategy #2: Own Your Shelf Strategy 13:51 - Strategy #3: Align Your Brand Story Everywhere 16:03 - Recap: 3 free simple easy to follow strategies you can implement today to start saving money and increase your runway 👉 Proven strategies to get your products onto more store shelves and into the hands of more shoppers - including online ✅ Free brand-building guides and resources, Click here: http://retailsolved.com/ 🎧 Bulletproof Your CPG Brand podcast. Subscribe, Listen, catchup on more episodes, and get the show notes on my website or wherever you get your podcast. 🛎 Hit the like bell to be the first to get more brand-building tips, strategies, and advice #RetailSolved #BulletproofyourCPGBrand #EmpoweringBrands #RaisingTheBar #DanLohman #CategoryManagementSolutions 📱Connect with Dan on social media:   / cms4cpg     / retailsolved   📫 QUESTION — What keeps you up at night? What videos would you like to see on this channel? https://retailsolved.com/contact-us/ 📎 About this channel If you’re building a CPG brand and running out of runway, this podcast is your unfair competitive advantage. Bulletproof Your CPG Brand is the go-to podcast for emerging and growth-stage CPG founders navigating retail, e-commerce, and omnichannel growth with limited resources and zero margin for error. Hosted by Daniel Lohman—former CPG founder, category management expert, and trusted advisor to natural, organic, and better-for-you brands—this show delivers practical, retailer-relevant strategies most brands never get access to. Each episode breaks down what actually drives sales at retail: • category management and fact-based selling • trade marketing and promotion ROI • broker performance and retail execution • pricing, assortment, and shelf strategy • brand valuation, velocity, and profitability Let me explain why this matters. Most advice shortens your runway. This show is designed to extend it—by helping you earn an equal seat at the table with retailers, convert occasional buyers into loyal evangelists, and compete head-to-head with far bigger brands. This isn’t theory. It’s a turnkey roadmap built from hundreds of real-world case studies, expert interviews, and proven frameworks. If you’re a mission-driven CPG brand that wants to grow profitably, fund innovation, and do more good—this is where you start. Subscribe and start building a bulletproof brand. All Rights Reserved. Copyright, Liability Waiver and Disclaimers, Privacy Policy and Terms of Use on website. ©CMS4CPG LLC. https://retailsolved.com/ Disclaimer: some of the links may be affiliate links. I may earn a commission that helps pay for this channel.