Design Doing at KLM Royal Dutch Airlines by TU Delft скачать в хорошем качестве

Design Doing at KLM Royal Dutch Airlines by TU Delft

TU Delft’s faculty of Industrial Design Engineering and KLM have been collaborating on various projects, including optimising the customer experience at KLM, for some time now. TU Delft offers and develops knowledge in strategic design. In its day-to-day operations, KLM can offer the optimum test environment. As part of this unique working method, ideas from the design world, referred to as Design Thinking, are applied in the implementation of an organisation’s strategy. The Design Doing partnership has been established in order to formalise collaboration between TU Delft and KLM for a longer period. Two TU Delft doctoral candidates will work with students in applying design principles in KLM’s day-to-day operations. Since it is unique for an aviation company to invest so much in design, the partnership between KLM and TU Delft is receiving active support from the Dutch government’s Creative Industry Top Sector in the form of a Public-Private Partnership Research and Innovation premium from CLICKNL: the Dutch Creative Industries knowledge and innovation network. The Creative Industry Top Sector is one of nine sectors in the top sector policy of the Ministry of Economic Affairs, which aims to provide a sustainable boost to the Dutch economy through innovation. More information: TU Delft: Wendy Dallinga, w.m.dallinga@tudelft.nl, +31 (0)15 2787538 KLM: Koen van Zijl, koen.van-zijl@klm.com, +31 (0)6 20417895