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Rob explains why MARGINAL BENEFIT EQUALS MARGINAL COST! He uses intuitive examples and explains the link to Diminishing Marginal Benefit, Total Benefit and Total Cost. After defining Marginal Benefit and Marginal Cost, Rob shows how to calculate these values in practice and apply them to decision-making using simple examples, diagrams and tables. He explains in detail WHY Marginal Benefit Equals Marginal Cost and links this to a consumer maximising the difference between Total Benefit and Total Cost! Chapters: 0:00 Recap 01:00 Marginal Analysis 01:50 Marginal Cost Definition 02:28 Marginal Benefit Definition 02:54 Diminishing Marginal Benefit 03:30 Applying MB and MC 08:48 Using a diagram 09:45 Maximising TB - TC 13:21 Effort Costs 15:18 When MB=MC Make sure you hit LIKE 👍 and click SUBSCRIBE to Lecture Highlights to keep yourself on this textbook free learning journey and access the upcoming highlights as soon as they arrive. Affiliate Links: Take advantage of 50% off a 6 month trial of Amazon Prime for Students, click the link below 👇: http://www.amazon.co.uk/joinstudent?t... Create engaging notes for yourself or for your students like we have in this video, click on the link to download PDF Expert for Mac OS 🙌🙌🙌: https://readdle.8kpa2n.net/GjqYMn If you want to start from the beginning take a look at these👀: 1. Cost Benefit Analysis • COST BENEFIT ANALYSIS ECONOMICS: economics... 2. How to Apply Cost Benefit Analysis • HOW TO APPLY COST BENEFIT ANALYSIS: moneta... Then watch the next videos in the series ⏭⏭⏭ 4. Opportunity Cost Benefit Analysis • OPPORTUNITY COST BENEFIT ANALYSIS: Optimal... 5. What is a Sunk Cost • WHAT IS A SUNK COST? and Getting Your Mone... ❓You can also use our Lecture Highlights Contact Form to ask us a question❓: https://us2.list-manage.com/contact-f... 💌JOIN OUR MAILING LIST💌 - To receive up to date content, courses and more!! https://mailchi.mp/9d20bd45b96a/lectu... Happy Highlighting!