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It’s 4 PM. There’s a return due tomorrow. You could delegate it… Or you could just do it yourself. So you do it. And it feels efficient. But according to David Maister, that decision might be one of the most expensive choices you make as a firm owner. In this video, I break down: • Why “I’ll just do it myself” feels productive — but isn’t • The 5-year math that proves delegation wins • The 3 hidden costs most CPA owners ignore • The psychological drivers keeping you trapped • A decision framework to stop sabotaging your own growth If your firm depends on your personal production, you don’t own a business. You own a job with overhead. The real question isn’t: “Can I do this faster?” It’s: “Should I be doing this at all?” Because every hour you spend doing work someone else could do is an hour you’re not building capacity. And capacity is what creates freedom. #cpafirm #firmgrowth #delegation #LeadershipForCPAs #scaleyourfirm #businessownership #professionalservices #davidmaister #entrepreneurmindset