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Michael Jacoby Brown

This video describes how an effective grassroots campaigns needs to involve the people closest to the problem. This is taken from a training session led by Michael Jacoby Brown, and shows a Brazilian woman describing how things worked out when people closest to the problem were involved in the planning and implementation of the solution. Instead of a American bake sale, here Brazilian immigrant parents held a party to raise money for their school. Real civic engagement is not top down or one size fits all. It shows how a community organizer needs to think about community development. A community organizer needs to make sure that the people closest to the problem are involved and the planning and implementation of the solutions to their problems.