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COIN STORIES PODCAST Natalie Brunell sits down with Matt Hougan, CIO of Bitwise Asset Management, to discuss the evolving landscape of Bitcoin adoption at the corporate and institutional level. They cover: How wealth advisors’ views on Bitcoin have shifted post-election Why fewer than half of advisors can’t discuss Bitcoin with clients yet Institutions realizing they are short Bitcoin with zero allocation Why Bitwise doesn’t see BlackRock as a competitor The growing role of stablecoins and why they’re a government priority How Bitcoin keeps fiat currencies in check The market underestimating Washington’s policy shift The next catalyst for Bitcoin’s price surge His projection of $50 billion in Bitcoin ETFs by year-end Why Bitcoin ETFs historically see bigger adoption in years two and three The long-term opportunity of Bitcoin Plus, Matt shares his journey from CEO of ETF.com to one of the leading voices in Bitcoin investment. Guest Bio: Matt Hougan is the Chief Investment Officer at Bitwise, America's largest cryptocurrency index fund manager. He's also the co-founder of Future Proof, the world's largest event brand dedicated to the modernization and advancement of the wealth and investment management industry. Follow Matt on X at https://x.com/Matt_Hougan Coin Stories is brought to you by Genius Group (NYSE American $GNS). Genius is a Bitcoin-first business delivering AI-powered education and acceleration solutions for the future of work. Learn more and enter for a chance to win a whale pass to Bitcoin 2025 in Las Vegas: https://www.geniusgroup.ai/coinstories Coin Stories is also powered by Bitwise. Bitwise has over $10B in client assets, 32 investment products, and a team of 100+ employees across the U.S. and Europe, all solely focused on Bitcoin and digital assets since 2017. Learn more at https://www.bitwiseinvestments.com NATALIE BRUNELL'S RECOMMENDED BITCOIN PRODUCTS, SERVICES, & EVENTS 🔐 Multisig & Inheritance Planning - Secure your Bitcoin with Casa: https://www.casa.io/natalie (Get a discounted plan!) ⚡ Lightning Payments - Use Speed Lightning Wallet & get 5,000 free sats! Sign up with promo code COINSTORIES10: https://www.speed.app/sweepstakes-pro... 💰 Buy Bitcoin & Earn Interest – Use River and get 3.8% interest on your cash balance: https://partner.river.com/natalie 👩🏫 1-on-1 Bitcoin Help – Self-custody, privacy, and VPN support with The Bitcoin Way: https://www.thebitcoinway.com/natalie 🔒 Bitcoin Cold Storage Security – Save 5% on ColdCard Wallet: https://store.coinkite.com/promo/COIN... 🎟️ Bitcoin 2025 in Las Vegas (May 27-29) – Plus, join me for my 4th Annual Women of Bitcoin Brunch! Get 10% off passes with code HODL: https://tickets.b.tc/affiliate/hodl/e... 📲 SIM Swap Protection – Secure your mobile phone from hacks that could steal your Bitcoin with Efani, trusted by CEOs, VIPs and top corporations: https://www.efani.com/natalie 🏥 Ditch Fiat Health Insurance – Join CrowdHealth: https://joincrowdhealth.com/natalie (or use promo code NATALIE) 🌍 Find Bitcoiners and Bitcoin Merchants Near You – Join Orange Pill App: https://signup.theorangepillapp.com/o... 🏕️ Bitcoin Retreat – Camp Nakamoto – Discounted passes with code HODL: https://massadoptionbtc.ticketspice.c... IN THIS EPISODE 00:00 More companies are adopting Bitcoin 01:53 Meeting with wealth advisors 03:18 Why aren't wealth advisors recommending Bitcoin ETFs? 06:02 Genius Group 06:35 Bitwise 07:01 Bitcoin 2025 - Las Vegas 07:09 Bitcoin due diligence questions 08:11 How do you value Bitcoin? 09:07 Pension funds allocating to Bitcoin 10:41 Bitwise ETF competition 12:10 Why allocate to ETF? 13:13 Regulating in-kind redemptions 13:51 Adoption stablecoins 15:00 Tether moving to El Salvador 16:20 Casa, Speed Wallet 17:11 The Bitcoin Way & Coinkite - securing your Bitcoin 17:53 Stablecoin and US Treasuries 19:16 Stablecoin legislation vs Strategic Bitcoin Reserve 20:31 Why do we need currency? 21:52 Being debanked 23:51 Bitcoin price future 25:02 Bitcoin's place in the macro landscape 26:10 Selling Bitcoin 27:33 Success of Bitcoin ETFs 28:47 History of ETFs OTHER RESOURCES Natalie Brunell's website https://www.talkingbitcoin.com/ Bitwise https://bitwiseinvestments.com/ VALUE FOR VALUE — SUPPORT NATALIE’S SHOWS Strike ID https://strike.me/coinstoriesnat/ Cash App $CoinStories FOLLOW NATALIE BRUNELL ON SOCIAL MEDIA Twitter / natbrunell Instagram / nataliebrunell Linkedin / nataliebrunell Producer: Aron Bender / aron-bender Editor: Silas Foley DISCLAIMER Coin Stories is for entertainment purposes only and does not give financial advice. #bitcoinadoption #etfs #crypto #bitcoineducation