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Tapping Subconscious Decision Making

Find this and other technology news stories at http://vid.io/xqV. Market research, which has been around for almost 100 years, has typically been associated with observation rooms with one-way mirrors, surveys conducted by earnest interviewers with clipboards, and phone calls that inevitably interrupt the dinner hour. Just in the last few years, however, there has been a evolution in research techniques that are challenging traditional information-gathering approaches and the conventional wisdom of how consumers make decisions. David Ginsberg, Director of Insights and Market Research at Intel Corporation, is applying cutting-edge technology not only to its microprocessor development, but also to market research techniques that investigate how the way people think and feel influences decision making.