Скачать с ютуб What is product marketing? (The Role, Strategy & Impact Explained) в хорошем качестве

What is product marketing? (The Role, Strategy & Impact Explained)

In this video, we're getting down to the brass tacks and answering the question: What is product marketing? In a nutshell, product marketing is the driving force behind getting products to market - and keeping them there. Product marketing sits at the heart, the intersection, and the core of all successful companies. But what exactly does it involve, and why is it so critical? In this video, we break it down: → The core role of product marketing—how it drives product success from launch to growth, → The five key phases of product marketing and why each step is essential, → And the difference between product marketing and product management (plus why it matters). --- 👋 About us: Since March 2019, PMA has been uniting product marketers to drive demand, adoption, and success. Whether you’re new to the field or aiming to climb higher, PMA provides the knowledge and network you need to thrive. This is where product marketers from all walks of life gather to share their journeys, exchange insights, and elevate their skills. --- 💙 Don’t hesitate to keep in touch or see what we’re up to: ↳ Product Marketing Alliance: https://pmmalliance.co/pma ↳ LinkedIn: https://pmmalliance.co/pma-LI ↳Twitter: https://pmmalliance.co/pma-twitter ↳Facebook: https://pmmalliance.co/pma-facebook ↳Join our PMA LinkedIn group: https://pmmalliance.co/pma-LI-group ❤️ Like this video? Be sure to like, comment, and share with other product marketers in your network! 🍿 Here's what to watch next: Product marketing: Key responsibilities:    • Product marketing: Key responsibilities   PMM OKRs and metrics:    • What are PMM OKRs? | Product marketin...   -- 📖 Related reading and more resources: → The product marketing framework: https://pmmalliance.co/35TeDRP → Guide to product marketing: https://pmmalliance.co/4hNuTD0 --- Timeline [00:00:00] What is product marketing? [00:01:21] The PMM role (visual) [00:01:42] The product marketing framework [00:02:48] The 'discover' stage [00:03:05] The strategy stage (GTM plan and pricing) [00:03:14] Define stage (persona work) [00:03:26] 'Get set' stage [00:03:40] The growth stage (post-launch process) [00:03:54] Product marketing vs. product management [00:06:58] Why is product marketing important? [00:08:23] What product marketing is responsible for