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You're making great music. You're putting in the work. But nobody's hearing it. It's not the algorithm. It's not bad luck. It's not bad timing. The problem is you're trying to be discovered instead of building a system that makes discovery inevitable. The music industry has completely changed. TikTok didn't even exist as a platform until 2020. Instagram Reels started shortly after. The way people discover music now is fundamentally different than it was even 5 years ago. In this video, I break down: → Why "if my music is good, people will find it" is the biggest lie in the industry → The 3 things that actually matter in the modern music industry (Music + Brand + Content) → Why most artists are still operating like it's 2015 → The farmer analogy that explains exactly what you're doing wrong → How to force your success through consistency and repetition If you're an independent artist with good music but zero momentum, this video is for you. There has never been a better time to be an independent artist than right now. There are no gatekeepers anymore. You are 100% in control of your career. But you have to show up where the people are. ⚡ MODERN HEADLINER: If you're serious about building your brand, your fanbase, and your career, check out Modern Headliner: https://modernheadliner.com/ We work on brand clarity, content strategy, and building real momentum for independent artists who are ready to stop guessing. 🎯 Watch Next: • Simple Artist Branding: How to Align Your ... 📈 Subscribe for weekly artist growth content: / @ModernHeadliner TIMESTAMPS: 0:00 - The Biggest Problem Independent Artists Face 1:38 - Who I Am & Why This Matters 2:44 - The Music Industry Changed (And You Haven't Adapted) 3:05 - The Farmer Analogy 5:05 - There Are No Gatekeepers Anymore 6:06 - The 3 Things That Actually Matter 9:00 - You Can Force Your Success 12:13 - Final Thoughts & Recap #musicmarketing #independentartist #musicindustry #artisttips #musiccareer #modernheadliner #musicbusiness #edm #producertips #musicpromotion