People and the Web | Psychology/Sociology of Web Marketing скачать в хорошем качестве

People and the Web | Psychology/Sociology of Web Marketing

Psychology is the study of human behavior--what we observe ourselves and others acting on and reacting to. According to Google, marketing is "the action or business of promoting and selling products or services, including market research and advertising." And, the combination of the two when applied on the World Wide Web, Small Businesses owners can be perplexed on how to understand their target audience(s). This Webinar's mission is to shed some light on the principles of human behavior that apply to marketing to your potential and current customers using the Web. In this Webinar, we will cover: 1) psychological principles that can help you understand your potential and current customers better (consumer psychology); 2) how to best present material to customers on the Web (color, pricing, and sales); 3) the four identities you need to know about and how to engage them on your website/blog; and, the power of permission-based marketing on the human mind. -- These Webinars are hosted by the Virginia Small Business Development Center Network - http://virginiasbdc.org - and presented by Ray Sidney-Smith, Managing Director of W3C Web Services, providing affordable Web, WordPress, email, domain and other related services for Small Business - http://web.w3cinc.com. With the transfer of your business' domain, Web and email hosting services, get a complimentary 1-hour Web, Mobile & Social Media strategy session. Email webservices@w3cinc.com to get started!