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Is Hublot STILL The Most Hated Watch Brand? For years, watch collectors have been roasting Hublot online. Everyone knows the criticism: overpriced, polarizing design, too many celebrity endorsements. But here's what nobody's asking—is that hate actually justified anymore? I decided to find out. Not with opinions. With data. I pulled 5 years of secondary market data from WatchCharts (January 2021 - October 2025) and compared Hublot against three benchmarks: Omega, Longines, and the overall luxury watch market. What I found in those numbers... was unexpected. Here's what stood out: One brand peaked in early 2022. The others didn't peak until 2024. While the market is up 6%, one of these brands is down 24.5%. There's a pattern in how they recovered (or didn't) after the 2022 correction. The real story isn't about hate. It's about what collectors actually value. This is what happens when you let the secondary market tell the truth instead of listening to forum arguments from 2015. What brand should we investigate next? Comment below.