How Audiochuck Grew Their Podcast Community With Audiense [Case Study] скачать в хорошем качестве

How Audiochuck Grew Their Podcast Community With Audiense [Case Study]

Treating podcast listeners as one monolithic group is killing your engagement. Discover how Crime Junkie creators audiochuck used audience intelligence to transform their listener relationships and drive remarkable growth. In this revealing case study, Jenni (Marketing Manager at audiochuck) shares exactly how they used audience segmentation to: ✅ Move beyond basic demographics to understand listener personalities, interests, and motivators ✅ Increase engagement and conversion rates through personalized content ✅ Create authentic connections by making listeners feel genuinely seen and heard ✅ Align brand partnerships with specific audience segments for mutual growth ✅ Build a stronger, more engaged community around their podcasts RESOURCES MENTIONED: 📊 Audiense Platform: https://www.audiense.com 🎤 Crime Junkie Podcast: https://crimejunkiepodcast.com/ 🔍 Soprisms: https://www.audiense.com/products/dig... Check out the full case study here: https://resources.audiense.com/case-s... TIMESTAMPS: 0:00 - Introduction to audiochuck's audience challenge 0:58 - The limitations of a one-size-fits-all approach 2:12 - How Audiense revealed diverse audience segments 2:56 - Challenging assumptions with Audiense data 3:45 - Segmentation strategy 4:41 - What's next for audiochuck With over 2.65 billion downloads and recognition as AdWeek's Podcast Network of the Year, audiochuck proves that understanding your audience at a deeper level isn't just nice to have—it's essential for sustained growth in today's competitive podcast landscape. #podcastmarketing #audienceintelligence #contentstrategy #Audiense #crimejunkies #audiochuck #podcastgrowth #audiencesegmentation CONNECT WITH US: 🌐 Website: https://www.audiense.com 🐦 X: x.com/audienseco 💼 LinkedIn:   / audiense   🔔 SUBSCRIBE for weekly case studies on audience intelligence and digital strategies that give your brand an unfair advantage! PRO TIP FROM AUDIOCHUCK: ⚡ "Start big with your audience segments. See how niche your audience goes. If there's overlap, you can always merge them, but be open to exploring lots of little pockets within your larger audience because that's going to completely change the game for how you're speaking to them." - Jenni, Marketing Manager at audiochuck This case study is brought to you by Audiense. As the leading audience intelligence platform, we help brands understand their audience at a deeper level than ever before.