An Inside Look at the Business of the World Cup скачать в хорошем качестве

An Inside Look at the Business of the World Cup

More than 300 students came together this past November for "The Business of the FIFA World Cup," a two-part learning initiative that brought global sports, media, sustainability, and policy leaders to the University of Oregon. Designed to complement a core tenet of Oregon Rising, the university's new strategic plan, the series offered an unprecedented look inside the world's most influential sporting event, while giving students a direct connection to the professionals who shape it. Throughout both events, speakers emphasized the World Cup's unmatched ability to unite audiences and the complex business systems required to make that global moment seamless. Students explored how media rights shape fan access, how sustainability frameworks are woven into large-scale event planning, how brands activate partnerships across continents, and how digital platforms adapt to meet the expectations of Gen Z viewers. They also learned how individual career paths—from journalism and marketing to policy and operations—intersect within the sport industry. View the full story here: https://business.uoregon.edu/news/ins... Video Credit: Adam Duran, Amarion Akinsanya, and Shari Balouchi