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When you build a software business as a founder, you have a dream. Building. Features. APIs. UIs. But how much of that is JUST a dream, and what REALLY leads to paying customers? This episode of The Bootstraped Founder is sponsored by Paddle.com ( https://www.paddle.com/?utm_source=tb... ) You'll find the Black Friday Guide here: https://www.paddle.com/learn/grow-bey... ( https://www.paddle.com/learn/grow-bey... ) The blog post: https://thebootstrappedfounder.com/th... ( https://thebootstrappedfounder.com/th... ) The podcast episode: https://tbf.fm/episodes/422-the-thing... ( https://tbf.fm/episodes/422-the-thing... ) Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fm ( https://podscan.fm/ ) Send me a voicemail on Podline: https://podline.fm/arvid ( https://podline.fm/arvid ) You'll find my weekly article on my blog: https://thebootstrappedfounder.com ( https://thebootstrappedfounder.com/ )Podcast: https://thebootstrappedfounder.com/po... ( https://thebootstrappedfounder.com/po... )Newsletter: https://thebootstrappedfounder.com/ne... ( https://thebootstrappedfounder.com/ne... ) My book Zero to Sold: https://zerotosold.com/ ( https://zerotosold.com/ )My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/ ( https://embeddedentrepreneur.com/ )My course Find Your Following: https://findyourfollowing.com ( https://findyourfollowing.com/ ) Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you. Notion ( https://affiliate.notion.so/465mv1536drx ) (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx ( https://affiliate.notion.so/465mv1536drx ) Riverside.fm ( https://riverside.fm/?via=arvid ) (that's what I recorded this episode with): https://riverside.fm/?via=arvid ( https://riverside.fm/?via=arvid ) TweetHunter ( http://tweethunter.io/?via=arvid ) (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid ( http://tweethunter.io/?via=arvid ) HypeFury ( https://hypefury.com/?via=arvid60 ) (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60 ( https://hypefury.com/?via=arvid60 ) AudioPen ( https://audiopen.ai/?aff=PXErZ ) (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ ( https://audiopen.ai/?aff=PXErZ ) Descript ( https://www.descript.com/?lmref=3cf39Q ) (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q ( https://www.descript.com/?lmref=3cf39Q ) ConvertKit ( https://convertkit.com/?lmref=bN9CZw ) (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw ( https://convertkit.com/?lmref=bN9CZw ) The Bootstrapped Founder Episode 422 November 7, 2025 ★ Episode details: https://share.transistor.fm/s/5858480d ★ Additional episodes: https://thebootstrappedfounder.com/