Inside Pure Romance: Supportive 'sisterhood' selling sex toys or risky MLM? скачать в хорошем качестве

Inside Pure Romance: Supportive 'sisterhood' selling sex toys or risky MLM?

The Cincinnati-based multi-level marketing firm Pure Romance sells health and beauty products, sex toys and lingerie. Business is good: Guess what couples did in 2020 when they were homebound, enduring all those awful lockdowns? The company's sales jumped nearly 40%, hitting an all-time high of $312 million, making it one of Cincinnati's 50 largest private companies with more revenue than some regional auto dealerships, real estate developers or manufacturers. CEO Chris Cicchinelli sees more growth ahead; the company and its modest corporate staff will soon be moving into new headquarters in downtown Cincinnati. It's looking, as always, to hire and train new partners. But consumer advocates and industry watchers urge women to use caution: Pure Romance is a multilevel marketing firm (MLM) – a potentially dangerous self-employment arrangement that charges would-be go-getters big bucks for merchandise they might not be able to sell. Hanna Neumann worked for Pure Romance from 2014 to 2019 as a self-employed consultant. Here's what she has to say.