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In this episode, Dave Koch—award-winning architectural photographer—explains why luxury photography isn't just for luxury listings. Whether you're renting a million-dollar home or a modest guest suite, the photos you use define your success on Airbnb. Guests don’t book based on price—they book based on how your listing makes them feel. That’s why Dave argues that elevated, high-quality imagery is the most important investment you can make in your vacation rental. Better photos attract better guests, boost your perceived value, and help you stand out in a sea of bland, forgettable listings. 📸 In this video, Dave covers: • Why people book based on emotion, not cost • How elevated photography increases perceived value • Why hiring a real estate photographer might be a mistake • What kind of guests your photos are attracting • Why your marketing shapes your results—no matter your price point If you’re serious about improving your Airbnb bookings and getting better guests, this is a must-watch episode. 🔗 Helpful Links: • 💼 Blog Post: https://photoslc.com/why-luxury-photo... • 📸 View My Airbnb Portfolio: https://photoslc.com/luxury-airbnb-ph... • 📥 Download the Airbnb Photo Prep Guide: https://photoslc.com/wp-content/uploa... • 💼 Learn About Image Licensing: https://photoslc.com/lets-talk-image-... • 🗓 Book a Session: https://sites.photoslc.com/rentals 💼 Blog: https://photoslc.com/why-luxury-photo... Want to know what gear Dave uses? 👉 https://photoslc.com/the-gear-i-use/ Don’t forget to like, subscribe, and comment to stay updated with more real estate and Airbnb photography tutorials. #REMediaUtah #DaveKochPhoto #AirbnbPhotography #VacationRentalPhotography #LuxuryAirbnb #AirbnbListingTips #AirbnbMarketing #InteriorPhotography #PhotographyBusiness #RealEstatePhotography #VacationRentalTips #ShortTermRentalSuccess #AirbnbHostTips 00:00 - Intro: Who I Am and Why This Matters 00:32 - Why I Focus on Luxury Airbnb Photography 01:06 - Your Property Doesn’t Need to Be Worth $1M 01:20 - Guests Book Based on How It Feels 02:05 - Raise Perceived Value Through Better Photography 02:50 - Mediocre Photos Bring Mediocre Guests 03:40 - How Better Photos Create Perceived Value 04:00 - The MLS vs Airbnb Photo Trap 04:43 - How to Stand Out in a Crowded Market 05:15 - My Own Photography Journey 06:00 - It’s All About How You Market 06:17 - What’s Next: Upcoming Episode on Common Mistakes 06:34 - Outro and Call to Action