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Meet AJ Sharp, PR strategist, agency founder, food-industry storyteller, and the voice behind the award-winning Food Rebels podcast. In this insightful conversation, AJ reveals how she rebuilt her agency from the ground up, the surprising role AI now plays in modern PR, and why continuous learning is the biggest competitive advantage for UK business owners today. Ever wondered how a thriving 13-person PR agency could intentionally downsize and still keep its revenue? AJ Sharp exposes the bold strategic pivot that transformed her business into a lean, AI-powered, high-value operation. She also breaks down how her popular Food Rebels podcast can evolve into a revenue-generating media asset. Key Insights You’ll Learn... ♦ How AJ transformed Sharp Relations into a 3-person + freelancers powerhouse using “insane efficiency”. ♦ The exact AI tools and workflows reshaping PR, lead generation, bookkeeping, and admin. ♦ Why traditional agency models are no longer sustainable for UK service businesses. ♦ The behind-the-scenes challenges of running a food-industry podcast ♦ Smart monetisation routes for Food Rebels without compromising journalistic integrity. ♦ AJ’s core business philosophy: continual education as your long-term competitive edge. If you're a food brand, challenger FMCG company, artisan producer, or founder looking for strategic PR, brand storytelling, or podcast collaboration, connect with AJ Sharp and Sharp Relations. Her AI-enhanced consultancy model delivers senior-level strategy with exceptional efficiency.