What is brand Equity?, benefits and how to build brand equity скачать в хорошем качестве

What is brand Equity?, benefits and how to build brand equity

In marketing, brand equity refers to the value of a brand and is determined by consumers’ perception of the brand. Brand equity can be positive or negative. If consumers think highly of a brand, it has positive brand equity. On the other hand, if the brand consistently under-delivers, fails to live up to consumer expectations, and generates negative word of mouth, it has negative brand equity. Simply put, brand equity is the reputation of a brand. Brand equity is created as your customers becoming increasingly, and more personally, aware of your brand. They must first know that it exists, then form positive or negative opinions of it through their own interactions, and finally, arrive at a subconscious value they associate with your brand. Link: https://bookmayor.com/brand-equity-be... Link: https://bookmayor.com