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Betty Lu is the founder of Confetti Snacks. Her brand focuses on sustainability and health. She has visited sixty countries. She uses her global perspective to create unique flavors that fight food waste. Website: https://us.confettisnacks.com/ LinkedIn: / betty-lu-994681176 SPONSOR. This episode is sponsored by Embrace AI Consultancy. They help food and hospitality businesses grow through automation and smart systems. Link. https://www.embraceaiconsultancy.com Join The London Food Network. We connect founders, operators, and leaders across the food and hospitality sector. TIMESTAMPS. 00:01:39 How the Confetti Snacks story began. 00:03:36 The exact timeline of building a global brand. 00:04:59 Why finding healthy snacks is incredibly difficult. 00:06:21 The secret to making children crave vegetables. 00:07:15 Where to find Confetti Snacks in the UK. 00:08:30 The real reason Betty Lou retired at 27. 00:11:32 The exact moment she chose entrepreneurship. 00:14:27 How her family reacted to her massive leap. 00:15:30 The hidden challenges of expanding production. 00:19:15 The truth about launching in multiple countries. 00:23:40 The most difficult lesson in the food business. 00:28:10 What happens next for the Confetti Snacks brand. 00:32:45 The direct advice every new founder needs. 00:35:09 Why burning out is sometimes part of the process. If you enjoyed this episode. Like and subscribe. Share with a founder or operator. Drop a comment with your biggest takeaway. FoodWaste, SustainableSnacking, UpcycledFood, ConfettiSnacks, GlobalDistribution, Entrepreneurship, FoodIndustry, BrandBuilding, FounderJourney, LondonFoodNetwork, BusinessPodcast, StartupGrowth.