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In this episode of the B2B Marketing Podcast, we’re joined by Tarinii Y, a dynamic marketing leader with deep experience in building strategic brand narratives, driving content excellence, and helping B2B organizations amplify their voice in a crowded market. Thought leadership isn’t just about creating content — it’s about creating influence, building credibility, and driving meaningful business conversations. Tarinii breaks down what real thought leadership looks like in the B2B landscape, how it has evolved, and why it’s a must-have for modern marketing teams. 🔍 In this conversation, we explore: • What thought leadership truly means in B2B marketing • How to build authentic, value-driven content that resonates with decision-makers • Practical frameworks for creating thought leadership that drives trust and business outcomes • Trends and challenges in B2B content and influence in an AI-driven future