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AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-... Check Out UPX: https://theultimatepartner.com/experi... In this critical discussion, Mike Levy from AWS and Jon Yoo from Sugar sit down with Vince Menzione to explore the seismic shifts occurring within the AWS Marketplace, focusing heavily on the recent launch of AI Agents and Tools. Mike Levy details AWS's comprehensive strategy to provide not just off-the-shelf agents, but the foundational 'ingredients'—like security, guardrails, and knowledge bases—via the marketplace to help enterprises become "agentic." Jon Yoo provides the partner perspective, highlighting the immense but often misunderstood role of channel partners in marketplace revenue, and provocatively challenges the current state of AI 'features,' emphasizing that the future requires agents to truly understand a business's tribal knowledge and processes, not just rules-based workflows. The conversation culminates with the two sharing best practices, including the AWS COSS (Characteristics of Successful Sellers) framework, to help ISVs and partners accelerate their growth and effectively monetize in this new, AI-driven cloud economy. Key Takeaways The AWS Marketplace is now offering a comprehensive suite of AI agents and tools, including agent development platforms and essential security ingredients. AWS is working across the AI stack, from underlying hardware like Inferentia chips to foundational services like Bedrock for accessing LLMs. The Marketplace organization at AWS is strategically integrated within the Partner Organization to build go-to-market channels and procurement systems. The growth of the private offer business and the inclusion of Channel Partner Private Offers (CPPOs) is fundamental to the Marketplace's future strategy. Successful sellers on AWS Marketplace are guided by the COSS (Characteristics of Successful Sellers) framework, which has been shown to accelerate growth by 31 times. Partners new to the Marketplace should "start narrow" by proving their motion manually before investing in automation, focusing on a clear, simple value proposition. If you’re ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience - where transformation begins.