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In this episode, we sit down with Jonathan Kvarfordt, Head of GTM Growth at Momentum and founder of the GTM AI Academy, to unpack how AI can be integrated into sales, marketing, and enablement — without losing the human touch. With 15+ years of experience in sales enablement, product marketing, and GTM strategy, Jonathan has been recognized as an Enablement Legend by Seismic and featured on the Sales Enablement Collective’s Ones to Watch list for three consecutive years. He’s also taught at Brown University and trained 10,000+ professionals through his AI Academy. 🔥 In this episode, you’ll learn: ✅ Why most AI rollouts fail (and how to fix them) ✅ The difference between automation and augmentation in sales ✅ How AI can scale coaching without replacing humans ✅ Why critical + creative thinking matter in the AI era ✅ The real stats on AI adoption in organizations (spoiler: only 7%!) 📌 Connect with Jonathan Kvarfordt: 🔗 LinkedIn: / jmkmba 🔗 TikTok: @jmkmba 🎧 If you enjoyed this conversation, please Like, Comment & Subscribe for more deep dives into AI, sales, and business transformation. #JonathanKvarfordt #SalesEnablement #AIinSales #MomentumAI #GTMStrategy #SalesCoaching #AIadoption #CriticalThinking #AugmentationNotAutomation #ArtificialIntelligence #FutureOfSales