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Pretty websites and quick-hit ads don’t win anymore. In the era of AI Search, visibility belongs to brands that publish at scale, build topical authority, and structure content so AI systems can understand, trust, and recommend it. In this episode of Humans of Growth, host Aly Hathcock sits down with Jennifer Bagley, CEO of CI Web Group, to break down what it actually takes to rank in ChatGPT, Perplexity, Google AI Overviews, and other generative AI search engines. They unpack why AI SEO is fundamentally different from traditional SEO, how AI agents decide which businesses get shown, and why content volume and site architecture now directly correlate to revenue—not vanity metrics. This conversation is a must-watch for local businesses, service providers, and marketing leaders who want to stay visible as search shifts from human-driven queries to AI-powered decision-making. In this episode, we cover: What AI Search is and how it’s replacing traditional Google search Why topical authority in content marketing matters more than website design How AI agents evaluate content, structure, and trust signals The relationship between content volume and business growth Why most websites struggle with AI SEO How businesses can rank in ChatGPT, Perplexity, and AI Overviews faster What it means to build a “digital Home Depot” instead of a brochure website How AI-driven content publishing changes the future of local SEO If you care about long-term visibility, lower lead costs, and staying competitive as AI reshapes search, this episode lays out exactly what needs to change—and what to do next. ------------------------ RESOURCES Learn more about the work the CI Web Group does at www.ciwebgroup.com. Get connected to Jennifer here: www.linkedin.com/in/jenniferbagley/ Need help finding a marketing agency to scale your business? Check out PerissonNetwork.com