Lifebuoy inspires ‘H for Handwashing’ NFT created for good скачать в хорошем качестве

Lifebuoy inspires ‘H for Handwashing’ NFT created for good

Whilst Lifebuoy is known for selling soap, they are also a leader in driving social change and positive behaviours in communities. To date, Lifebuoy has helped more than 1 billion people adopt better handwashing habits to help keep germs at bay. Today, in the age of Web 3.0 and Metaverse, can an NFT help teach kids handwashing? From 15th October, H for Handwashing will get a digital revamp, as Lifebuoy enters into a unique partnership with Apes Kids Club. 999 NFTs will be up for grabs to raise awareness of the award-winning campaign, H for Handwashing. We’re transforming the other Hs like Horse, Hat & Hippo into NFTs to raise awareness for the H that matters, H for Handwashing! This way, we can continue to teach kids to make handwashing part of their everyday lives. Triveni Rajagopal, Personal Care Digital Transformation Lead, Unilever, comments, "We will continue to use our scale and global profile to help set future-fit foundations for our business and help communities. The metaverse allows us to think of new opportunities to supercharge Lifebuoy's commitments to make handwashing with soap a daily habit for millions of children worldwide. Lastly, it provides new ways to connect with new consumers like never before."