Creating a Luxury Med Spa Campaign That Doesn’t Look Medical | BTS скачать в хорошем качестве

Creating a Luxury Med Spa Campaign That Doesn’t Look Medical | BTS

Hi! I’m Daria Koso, a Miami-based fashion photographer, and in this video I’m sharing the behind-the-scenes of a luxury advertising and branding campaign for Bogat Wellness & Aesthetics — a new medical spa opening in January 2026 in Hallandale, Florida. For this project, I worked not only as a photographer, but also as a producer and creative lead — from building the entire team to developing the full visual concept, carefully aligned with the brand’s mission and brand book. The goal of this campaign was very intentional: to create a luxury med spa campaign that doesn’t look medical. Instead of clinical visuals, we approached the photoshoot like a high-fashion editorial — focusing on luxury, beauty, movement, and emotion, while still respecting the medical aesthetics identity of the brand. The brand’s color palette — beige, gold, blue, and teal — guided every creative decision: wardrobe, makeup, styling, locations, textures, lighting, and even movement on set. Every element was designed to feel editorial, elevated, and timeless, while remaining highly functional for commercial use. 📍 Location 1: Beach photoshoot at sunrise We opened the photoshoot on the beach to reflect South Florida energy and connection to wellness and nature. Ocean blues, beige sand, and early morning light naturally matched the brand colors. We focused on portraits and full-body editorial photos, creating a tropical luxury mood. Shooting at sunrise brought challenges — wet skin, sand, wind, and constant movement — but also gave the visuals their signature softness and authenticity. 📍 Location 2: Pool location The second location was a pool, where we worked fast within a very limited time window. Here we captured a mix of branding and lifestyle imagery, blending fashion aesthetics with wellness in a clean, modern, and unstaged way. 📍 Location 3: Studio photoshoot The studio photoshoot was the most technically demanding part of the campaign. We started with editorial and beauty nude looks, capturing individual portraits and group images — each with a clear visual and commercial purpose. Group photos required absolute precision, where every pose, angle, and millimeter mattered. The highlight moment of the entire campaign: ✨ A flying teal dress with the brand logo in hands, created as a bold, clean visual for billboard and large-format ads. Additional sets included: • A golden 3D corset with a foil background for Jose • Creative beauty portraits with sparkling makeup for Irina Every frame was created for real commercial use — including website visuals, billboards, social media, and launch materials. This campaign is a strong example of how fashion photography, luxury branding, and wellness aesthetics can merge into one cohesive visual story — without feeling clinical. 📌 Subscribe for more behind-the-scenes content, creative production insights, and fashion-driven commercial shoots. Timestamps: 00:00 – Intro 00:40 – The idea & creative direction behind the campaign 02:55 – Brand colors, styling aligning with the brand vision 03:10 – Beach location: sunrise photoshoot in South Florida 05:17 – Shooting lifestyle and swimwear photos in tropical environment 07:02 – Challenges of working at a beach (water, sand, movement) 08:01 – Pool location: working fast on location with limited time 08:42 – Branding + lifestyle photos 09:50 – Studio shoot: editorial nude & beauty concepts 11:36 – Creating group photos: why it is the hardest part 12:25 – The most exciting part: flying teal dress with logo in hands 13:36 – Golden 3D corset & foil background concept 14:30 – Creative beauty shots with sparkling makeup 15:10 – Final thoughts: fashion approach to med spa branding 15:55 – What client thinks #MedicalSpa #CommercialPhotography #LuxuryBranding #MiamiPhotography 👉 SIGN-UP for Upcoming Photography Workshop 👈 https://www.dariakoso.com/workshop/ Book your 1-on-1 Mentorship program https://www.dariakoso.com/1-on-1-ment... Request Portfolio Review & Photo Critique https://www.dariakoso.com/portfolio-r... ✨ Become a channel member for exclusive BTS & tips:    / @dariakoso   Daria Koso Instagram   / daria.koso.photo   Website https://www.dariakoso.com TikTok   / dariakoso   Med spa Bogat Wellness & Aesthetics Instagram   / bogat_aesthetics   Models: Jose Instagram   / josesuramach   Irina Instagram   / irina_gavr1   Polina Instagram   / polinaross   Wardrobe Stylist Anna Instagram   / annaruiz.mia   HMUAs: Shani Instagram   / shani.gottlieb   Alona Instagram   / alymuah   Video Alex Instagram   / aiproreels