BoneChat #97 - Startup that has "democratized" surgical navigation for hip, knee, shoulder, spine. скачать в хорошем качестве

BoneChat #97 - Startup that has "democratized" surgical navigation for hip, knee, shoulder, spine.

Company Overview and Mission Purpose: The company, founded in 2010, aims to put surgeons in control of the surgery and help orthopedic surgeons improve the outcomes for hip and knee replacements. Surgeon Workflow: They make it a priority to integrate their products into the surgeon's existing workflow without forcing them to change or disrupt how they perform cases. Business and Technology Model "Democratizing Surgical Navigation": Intellijoint's technology is described as "democratizing surgical navigation". Simple for Customers: The model is characterized by being simple for customers with: No contracts. Pay-as-you-go pricing. Ability to use any implant the surgeon wants. Addressing Orthopedic Trends: They acknowledge major trends like declining reimbursements and the growth of ASCs (Ambulatory Surgical Centers), which places greater importance on the economics of hips and knees, as surgeons are increasingly becoming purchasers and payers. Technology Advantages and Requirements Overcoming Adoption Hurdles: The company was founded to solve adoption hurdles of existing technologies (traditional navigation/robotics), which were often: Expensive and required capital expenditure. Added time to surgery. Forced surgeons to change their workflow and implants. Core Requirements: Intellijoint developed its core technology around the following requirements: System must be controlled by the surgeon. Must be simple and cost-effective. Must have a small operating room footprint. Cannot be tied to a particular implant. Should not add time to surgery. Time Added to Surgery: The time added by using the Intellijoint system stabilizes to less than 3 minutes after about 3 to 5 cases, indicating a short learning curve. Scale of Camera: They highlighted the difference in the magnitude of scale of their camera compared to the incumbent cameras used by traditional navigation or robotic systems.