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In the SEO world, when we talk about AMPs, we’re not talking about voltage. AMP stands for Accelerated Mobile Pages. An accelerated Mobile Page is a stripped-down form of a standard HTML page that is designed to load extremely quickly on mobile devices. What makes AMPs load so quickly? Basically, the code has been stripped down to its simplest elements. Complex things like forms aren’t allowed on an AMP, and neither is traditional JavaScript. Images don’t load until they are scrolled into view, and all of the content is heavily cached so Google doesn’t have to spend time fetching it. AMP pages load up to four times faster and use ten times less data than non-AMP pages. This is very significant because mobile page speed is used as a ranking factor in SEO as of July 2018. So if you haven’t looked into using AMPs on your website yet, ask your developer to do so. A faster-loading mobile site means a better user experience, and better organic visibility – a win-win situation.