I Audited Three Plumbing Websites - Here's Why Ugly Won For Lead Conversion скачать в хорошем качестве

I Audited Three Plumbing Websites - Here's Why Ugly Won For Lead Conversion

I reviewed three plumbing websites to demonstrate what actually drives leads - let me know if you agree with my views! The best-looking site? Minimal conversions. The outdated, "ugly" website with personality and transparency? Much more likely to get my call. In this website audit session, I judged each site on: Visual hierarchy and information architecture Customer journey and ease of conversion The like, know, trust factors that we, as consumers, actually find important. TL;DR? -Your hero section needs to function as an elevator pitch that clearly conveys the what, why, and how of your call to action. -Design matters far less than transparent information, personality, and rapport. If you're a service business owner wondering why your beautiful website isn't generating leads, this audit will show you exactly where you're going wrong. Want a free website audit for your service business? Drop your URL in the comments or message me.