The Sports Report: Streaming vs Linear with Ross Benes, Senior Analyst @ EMARKETER скачать в хорошем качестве

The Sports Report: Streaming vs Linear with Ross Benes, Senior Analyst @ EMARKETER

In this episode of the State of Streaming podcast, host Tim Rowe sits down with Ross Benes, Senior Analyst at eMarketer and author of 1999: The Year Low Culture Conquered America, to unpack the real state of sports streaming. Despite the hype, Ross's research reveals that as much as 90% of sports viewing time is still happening on linear TV and the gap between streaming buzz and actual watch behavior is massive. The conversation explores why digital pay TV services like YouTube TV and Hulu + Live TV account for most of streaming's sports minutes, how the NBA's $6.9 billion rights deal and MLS's 65% viewership drop on Apple TV signal a potential sports rights bubble, and why companies like Amazon and Apple can absorb those losses while others can't. Ross also breaks down the tension between short-term subscription revenue and long-term fan development, the uncertain future of regional sports networks, and how niche platforms like FloSports and Big Ten Plus are quietly expanding access to sports that never had a screen before. Key Takeaways: Streaming dominates two-thirds of total TV screen time, but only about 10% of live sports viewing. The sports audience is still overwhelmingly watching through traditional TV networks, even when delivered digitally. Sports rights costs are skyrocketing faster than the ad revenue or subscriber growth to support them. For platforms without a larger business ecosystem to subsidize losses, the math increasingly looks like a bubble. The real unlock in streaming sports isn't the big four leagues, it's the long tail. College wrestling, semi-pro hockey, and niche volleyball leagues now have a screen for the first time, even if discoverability and revenue models are still TBD. Episode Timestamps: 0:00 - The Real State Of Sports Streaming 3:16 - Meet Ross Benes And His 1999 Thesis 5:19 - Where Sports Minutes Are Actually Watched 8:35 - Decoding VMVPDs And Digital Pay TV 12:50 - Are Sports Rights Becoming A Bubble 17:40 - Short Term Revenue Versus Long Term Fandom 21:50 - The Niche Boom And Discovery Problem Connect with Ross Benes: LinkedIn:   / rossbenes   Email: rbenes@emarketer.com