Personal Selling(PS) as an element of IMC-PPT 7 скачать в хорошем качестве

Personal Selling(PS) as an element of IMC-PPT 7

📌 Personal Selling as an Element of Promotional Mix | Integrated Marketing Communication (IMC) In this lecture, I explore Personal Selling — one of the most powerful and interactive elements of the Promotional Mix and Integrated Marketing Communication (IMC) framework. Personal selling is more than just “selling face-to-face.” It is a strategic communication process that builds relationships, solves customer problems, and creates long-term value. Unlike advertising or sales promotion, personal selling allows for two-way communication, customized presentations, and immediate feedback. 🎯 What you will learn in this video: Meaning and definition of Personal Selling, Role of Personal Selling in the Promotional Mix, Methods & types/classification of Personal Selling importance & characteristics, Importance in B2B and high-involvement products, Advantages and Disadvantages. Real-life examples from industries like real estate, pharma, luxury retail, insurance, and software sales. The Personal Selling Process (Prospecting → Pre-approach → Approach → Presentation → Handling Objections → Closing → Follow-up) Why is Personal Selling Important in IMC? Personal selling ensures message consistency, strengthens brand trust, and enhances customer engagement. It plays a critical role in complex, customized, and high-value purchase decisions. 💼 Especially useful for MBA, BBA, and Marketing students studying: Promotion Mix Integrated Marketing Communication Sales Management Consumer Behavior If you found this lecture helpful, 👍 Like | 💬 Comment | 🔔 Subscribe for more marketing and management insights.