Stop Losing Epoxy Bids To "Cheaper Guys" скачать в хорошем качестве

Stop Losing Epoxy Bids To "Cheaper Guys"

Price wars aren’t a market problem. They’re a pricing workflow problem. If you keep losing epoxy bids to “cheaper guys,” this is why - You’re quoting one price, with no margin floor, no options, and no scope control. So the customer treats you like a commodity… and you negotiate against yourself. In this video, I break down: Why “cheaper competitors” aren’t the problem (your process is) The Margin Floor Rule (stop discounting under pressure) How to quote with a calculator instead of vibes The Good / Better / Best structure that stops price shopping The 60-second pricing explanation that removes defense and creates control Never Stop Agency: neverstopagency.com 0:00 Chapter 1: Losing bids to “cheaper guys” (it’s pricing rules) 0:16 Chapter 2: The $4,200 vs $3,400 garage quote scenario 1:41 Chapter 3: Panic pricing and how it kills profit 2:14 Chapter 4: The real enemy: being comparable (commodity trap) 3:24 Chapter 5: Pricing mood vs pricing strategy 4:45 Chapter 6: Why “standard pricing” never works in epoxy 5:53 Chapter 7: Margin rails: floor + ceiling formula (2x to 3x) 7:53 Chapter 8: The old way: one price, no options, no scope control 9:28 Chapter 9: The 3-quote breakdown (cheap vs you vs premium) 11:14 Chapter 10: Reframe: cheap competitors are a filter 12:22 Chapter 11: Rule 1: Margin comes first (hard floor rule) 16:35 Chapter 12: Rule 2: Quote with a calculator, not vibes 18:07 Chapter 13: Rule 3: 3 options that control the frame (script) 22:44 Chapter 14: Quick self-audit + the one rule to apply tomorrow 24:54 Chapter 15: CTA: book a call / install the quoting workflow