Episode 6: Video for B2B Life Sciences Marketing—Advice from Robert Weiss скачать в хорошем качестве

Episode 6: Video for B2B Life Sciences Marketing—Advice from Robert Weiss

Video is a powerful marketing tool. Yet B2B marketers often struggle to develop a clear strategy for using video. The tactics can feel daunting too. What types of videos should we make? What types of topics best lend themselves to video? What if our staff is nervous about being in front of the camera? How do we get the best ROI? To address these questions, we sat down with Robert Weiss, the executive producer and director of MultiVision Digital, a video production and video marketing company. Robert has produced over 1700 marketing videos that have helped clients increase sales, create lead generation, improve SEO rankings, and increase both awareness and client loyalty. We discussed: • What video does better than other marketing tools • The value of video for building the know-like-and-trust factor • What makes a marketing video effective • What types of content are best, and most underutilized, for B2B marketing videos • Why you shouldn’t start by thinking about what your video will show • How filmed and animated videos fit into a broader strategy • His advice about making videos with AI • Why you shouldn’t think “video,” but instead think “video project” • How to get the best ROI from B2B marketing videos Listen in, as Robert draws on his decades of experience to offer concrete advice. Learn more & connect! • Visit brandwidthsolutions.com for more information about our services! • Connect with our guest, Robert Weiss:   / robertweissnyc   • Learn more about MultiVision Digital (https://multivisiondigital.com), including how they create Videos for Manufacturing: https://videoformanufacturing.com • Learn more about video budgets with the blue tree video: https://multivisiondigital.com/cost-f... • Connect with our podcast host, Laura Bush:   / laura-bush-science-editor-writer-translator