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https://camscholey.com In this video, Cam Scholey provides an example of an OKR (short for Objective and Key Result). OKRs are quickly gaining traction as one of the most powerful and agile ways to maximize corporate performance. One of the main reasons is that the return on investment in terms of the value-to-effort ratio is extremely high. OKRs are nimble and straightforward to implement, and typically generate huge returns for adopters. To give a better sense of what an OKR looks like, the video walks through a practical example of an OKR. OKR objective have a few key characteristics: First, the objective is qualitative. We do not include numbers in OKR objectives. Second, the objective is attainable. Worst thing you can do with an OKR objective is to set something that people don’t feel they can reach. And third, it provides business value. That is, from a critical thinking point of view, the company feels that if they expand the footprint into new international markets, then business value is going to be created. Key results also have several distinct characteristics. Three of the most critical are firstly, they need to be quantitative. There needs to be a number in there so we can assess whether or not the result was achieved. Second, key results need to be specific. There can’t be any vagueness or ambiguity about them. And third, key results need to drive the right behavior. That is, they need to drive behavior that is going to help achieve the objective, which has already been determined to add business value. One of the most powerful applications of OKRs is that they can easily be cascaded down throughout the organization. In other words, we start with the corporate OKRs. From those we can create a series of team-based OKRs, and from the team OKRs we can create individual OKRs for all employees or just a chosen grouping of employees. Because all of the OKRs are linked right back up to the corporate OKRs, which are based on strategy, vertical alignment is a near certainty which is very important when trying to improve performance. Call now or contact us online. Whether you are in Toronto or elsewhere, we can assist in your efforts to better formulate and execute your business strategy. If you are experiencing challenges in planning out and executing business strategy, you should check these pages: https://camscholey.com/strategy-mapping/ & https://camscholey.com/balanced-score... . Cam Scholey, MBA, Ph.D., CPA, FCPA #297-2967 Dundas Street West Toronto, ON M6P 1Z2 cscholey@outlook.com https://camscholey.com/services/ OKRs, objectives and key results, strategy mapping, balanced scorecard, performance management, value proposition, strategic objectives, strategic planning, strategy implementation, strategy formulation