The New Frontier of Fandom with Monica Austin (SVP & CMO, Blizzard) скачать в хорошем качестве

The New Frontier of Fandom with Monica Austin (SVP & CMO, Blizzard)

Monica Austin has built her career by following her curiosity into the heart of shifting industries. As the current SVP and Chief Marketing Officer at Blizzard, she oversees global marketing for iconic franchises like World of Warcraft, Diablo, and Overwatch. In this episode, Monica joins Will Trobridge to discuss her journey from traditional entertainment to Silicon Valley giants. They dive deep into the culture of Netflix, the early days of Instagram, and how Blizzard continues to foster one of the most passionate communities in the world. In this episode, we cover: 00:00 – Introduction 05:00 – From the UTA Mailroom to SVP 12:00 – Leaving Fox for Facebook 18:00 – The early days of Instagram 25:00 – The "Sink or Swim" culture of Netflix and scaling during the Stranger Things era 35:00 – Turning Calm into the "Nike of Mental Health" during the 2020 election 45:00 – Why gaming is the new comic book and the future of Blizzard About Monica Austin: Monica Austin is a seasoned marketing executive who has led teams at some of the most influential organizations in the world, including Blizzard, Calm, Netflix, Fox, and Facebook. About This Could Work: This Could Work, hosted by Saylor CEO Will Trowbridge, celebrates creative risk taking and the people reshaping the future of brands. Follow Saylor: Website: www.sayloragency.com Instagram: @SaylorAgency LinkedIn:   / saylor-agency