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How do colleges track demonstrated interest — and can it really affect an admissions decision? This is a question many families ask, often without clear answers. In this webinar, we explain what demonstrated interest means in the college admissions process, how colleges use CRM systems to track student engagement, and why this information can matter at some institutions. We break down what counts as a “contact,” how interest is recorded, and how families can approach demonstrated interest thoughtfully — without stress or overdoing it. In this video, you’ll learn: ✔️ What demonstrated interest means in college admissions ✔️ How colleges use CRM systems to track student engagement ✔️ What counts as a meaningful contact with a college ✔️ When demonstrated interest can influence admissions decisions ✔️ How to plan ahead and demonstrate interest in a manageable, authentic way This guidance is designed to replace confusion with clarity. Our goal is to help families understand how demonstrated interest fits into the larger admissions process so students can engage intentionally and parents can feel confident that nothing important is being missed. North Shore College Consulting — providing calm, expert guidance through the college admissions process.